As a world renowned institution known for not engaging with contemporary artists, this exhibit was monumental and pivotal. From it's inception, I functioned as a consultant morphing into a co-project manager/lead, guiding the team post conception to completion.
consultant, project management
In-studio work demands so many different hats ranging from production of sculptures, to immersive environments, and at times digital design edits and critiques while simultaneously delegating tasks and managing the group. Concurrent projects require constant multitasking.
New Ideas, always. Cultural insights, also a must.
ideating, Project management, fabrication
Lauren and I sat down with the design team at Nike to brainstorm aesthetic choices to design a shoe with matching apparel by and for the community. We wanted to create something rare, so we opted for interchangeable swooshes and straps to give the consumer options, unlike a typical buying experience. This subtextual messaging was even more pronounced by the signature red, black, and green palette choice.
BRAINSTORMING, concepting, branding, styling
Established BFTV as an experimental vintage brand which quickly garnered a global audience and clientele. Looks have been featured in music videos, hit tv shows and editorials.
As the only employee I was the buyer, curator, digital designer, editor to produce visually stimulating content.
BRANDING, ALL DIGITAL marketing CONTENT